Designed for Bearden Place
Competition - 2010
directly at the challenge of rebuilding and developing healthy and
sustainable neighborhoods in areas hit strongest by the foreclosure
crisis, this proposal introduces an incentive program for local
businesses and residents to share the responsibility of rebuilding.
The project models an approach to rebuilding that encourages
community participation. It may be employed again and again in
neighborhoods throughout the state. Implemented in areas where new
construction costs are frequently double that of the sale price of
existing neighboring homes, this design proposes a social construct
for achieving neighborhood sustainability through community
by the Livestrong wristband, Bearden Place – the pilot project of
MyCommunity.org (PAF concept organization) – is marked with bright
yellow signage. Gable rake boards and select siding panels exhibit
the group’s mission, call to action, sponsorship, and Web site URL.
MyCommunity.org is a housing cooperative. Community groups,
non-profits, and local businesses are encouraged to participate and
offer their unique expertise. Temporary
be placed on the houses by way of removable,
interchangeable, and reusable, rain screen panels. For
up to three years, a group or business may advertise their community
involvement and commitment to neighborhood revitalization. The
sponsorship fees for advertising help to support the housing
projects, the network of professionals, and their mission. The
panelized facade with removable logos draws attention to the houses,
showcasing the concerted action of the group - while providing an
additional funding source for the housing projects.
In essence, the MyCommunity.org brand provides disparate community groups with a method for engaging seasoned planning, financing, and building professionals – while also tackling funding hurdles – in the effort of providing the needed affordable housing in their area..